With Pushpa 2 The Rule (Hindi) leading at the No. 1 position in the list of Most Awaited Hindi Films, Hera Pheri 3, Jawan, Tiger 3 and Bhool Bhulaiyaa 3 are other films that made their names in the list.
The tool has been launched in nine languages.
16 Mar, 2021 - 02:29 PM IST | By indiantelevision.com Team
MUMBAI: With the audience slowly returning to movie theatres post the Covid2019 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its film campaign tracking and box office forecasting tool Ormax Cinematix (OCX). OCX was launched in 2010 for the Hindi film industry, and expanded to cover the Hollywood sector in India in 2014. In its new avatar, OCX will track theatrical films in nine language, namely Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi and Bengali.
OCX uses consumer research across India to measure the performance of upcoming film releases on three parameters: Buzz, Reach & Appeal. A statistical model uses these parameters to estimate the First-Day Box Office (FBO), a forecast of the opening day collections of all the films being tracked by the tool. Over the last few years, FBO has est
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