Under Ferzad Palia’s leadership, the youth channel is making great strides among the youth.
28 Dec, 2020 - 09:35 AM IST | By Shikha Singh
MUMBAI: What do you do when you turn four? In the television business, you celebrate big. And if you are a channel from the MTV stable, you can even choose to go wacky, quirky and fun – just like the audience you target. In the case of MTV Beats it is choosing to go gibberish. As part of its #shandaarchaar campaign, it has introduced 31 unique gibberish puzzles based on movies, Bollywood stars, songs, singers etc which half-way through have attracted participation from 10 million viewers.
MTV Beats celebrates 4th anniversary with a bang! adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
#ShandaarChaar is being sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles.
10 Dec, 2020 - 02:10 PM IST | By indiantelevision.com Team
MUMBAI: Hindi music channel MTV Beats is celebrating its fourth anniversary this December with a month long interactive campaign - #ShandaarChaar. The channel is spreading the cheer this month with fun and engaging contests for its young viewers. #ShandaarChaar will have 31 contests for 31 days and is being sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles. The campaign has already seen over 4 million participants in the first week.
For its anniversary celebrations, MTV Beats has integrated its on-air and digital promotions under the theme of #ShandaarChaar with contests based on Gibberish Puzzles which will be all about decoding the clues to guess the movie, the Bollywood star, the song, the singer etc. giving winners a chance to win exciting prizes. The campaign is being promoted across