#ShandaarChaar is being sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles.
10 Dec, 2020 - 02:10 PM IST | By indiantelevision.com Team
MUMBAI: Hindi music channel MTV Beats is celebrating its fourth anniversary this December with a month long interactive campaign - #ShandaarChaar. The channel is spreading the cheer this month with fun and engaging contests for its young viewers. #ShandaarChaar will have 31 contests for 31 days and is being sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles. The campaign has already seen over 4 million participants in the first week.
For its anniversary celebrations, MTV Beats has integrated its on-air and digital promotions under the theme of #ShandaarChaar with contests based on Gibberish Puzzles which will be all about decoding the clues to guess the movie, the Bollywood star, the song, the singer etc. giving winners a chance to win exciting prizes. The campaign is being promoted across MTV Beats HD and SD as well as through its social media handles.