Chula reveals a new concept to encourage Thais to actively embrace anti-corruption efforts Marketing strategy applied in creating a model to build citizen action against corruption.
A team of researchers at Chulalongkorn University is introducing its research on a model known as “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. This new contribution towards encouraging citizens to participate in anti-corruption efforts has been released in parallel with an indicator to evaluate the anti-corruption levels of individuals.
For more than a year, the team of lecturers at the Faculty of Economics and Chulalongkorn Business School (CBS), Chulalongkorn University, conducted research on the topic “Applied Marketing for Clustering and Encouraging Different Anti-corruption Behaviours”. The research was supported by the National Research Council of Thailand through the Spearhead Strategic Plan on Social Aspects Khon Thai 4.0 (Thai People 4.0), c