Chula reveals a new concept to encourage Thais to actively embrace anti-corruption efforts Marketing strategy applied in creating a model to build citizen action against corruption.
A team of researchers at Chulalongkorn University is introducing its research on a model known as “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. This new contribution towards encouraging citizens to participate in anti-corruption efforts has been released in parallel with an indicator to evaluate the anti-corruption levels of individuals.
For more than a year, the team of lecturers at the Faculty of Economics and Chulalongkorn Business School (CBS), Chulalongkorn University, conducted research on the topic “Applied Marketing for Clustering and Encouraging Different Anti-corruption Behaviours”. The research was supported by the National Research Council of Thailand through the Spearhead Strategic Plan on Social Aspects Khon Thai 4.0 (Thai People 4.0), c
published : 26 Jan 2021 at 17:45
3
A team of researchers at Chulalongkorn University have unveiled research on its new anti-corruption concept, dubbed “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. The strategy, which encourages citizens to participate in anti-corruption efforts, has been released alongside an indicator, which will evaluate the anti-corruption levels of individuals.
Asst. Prof. Dr. Torplus, a lecturer at the Faculty of Economics, Chulalongkorn University and head of the research team, said that up until now, corruption studies had adopted an issue-centric rather than an actor-centric approach, while anti-corruption policies and mechanisms had followed the top-down model. Because these policies were not based on core problems, the anti-corruption agencies found themselves armed with ineffective tools to tackle the problem, resulting in lower social participation.