Hershey reveals product innovation and growth strategies for the new normal at Sweets & Snacks Expo
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Hershey to buy low-sugar confectionery brand Lily s
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Heading to stores soon,
Hershey’s is coming out with their first mass organic option and some plant-based products are in the works.
Reese’s will be offering new
Organic Reese’s Peanut Butter Cups in both dark and milk chocolate options. The brand promises that “no taste [is] sacrificed with this different formulation certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.”
“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” Eric Newton, brand manager for Reese’s Organic, said in the announcement. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product.”