right. the genius i see in people that run companies and grow them are the ones that know how to buy something for a dollar and sell it for five. although it doesn t sound like a genius it is a fundamental thing that business people need to know to be able to process. people say, oh he s smart. he knew what to do. he was born that way. some people are not capable of being successful entrepreneurs because they don t have the dna to do it. one of the basics of the dna is knowing how to run a profitable business and grow it. julie, you are an investor. great companies you have been in, lift and lending club. when you re talking to entrepreneurs who are thinking about backing, how do you determine, okay i think there s a little bit of genius here someone who is not just going to build a good company but they re going to build a great company. i d say it comes down to one
@msnbc yourbiz. and facebook and intra gram as well. next week a phoenix-based web photographer who knows how to make sure it is a good representation of her brand. she hires people who are as passionate about her company as she is. until then i m j.j. ramberg. and remember, we make your business our business. american express for travel and entertainment worldwide. just show them this - the american express card. don t leave home without it! and someday, i may even use it on the moon. it s a marvelous thing! oh! haha! so you can replace plane tickets, traveler s cheques, a lost card. really? that worked?
customers and your employees. i love your first point, which is customers are not always right. don t try to excite everyone. try to excite the right people? absolutely. most businesses are following let s grab as many as possible. some customers can be toxic to your business. you can overservice them and underservice your loyal customers. be conscious of who are good customers, who you want to focus on. send the others to your competition. that is what i call a win-win. focus on profit not market share. same thing really right? small businesses focus on growth. sometimes they pursue growth at all costs. we call the best sales maker
will do it here. head over to openenforum.com/your business. hit the button ask the show. or yourbusiness @msnbc.com. we know that it is the entrepreneurs just like you who have the inside scope that help you grow your small business. here are the ones our viewers tell us they use regularly. we use hyperlapse created by instagram. it takes video and shrinks it to 15 seconds. it is good for vine and intra gram videos, which is a marketing tool. one app i like is schedulegram. you don t have to be on every
with competition it really keeps us on our toes. and really it just makes sure you re on your a game. you give the best experience out there. to get new customers and particularly repeat customers, you need to excite them. they have to leave your business wanting more. that needs to be felt all across your business, not just marketing but your tech team needs to feel this. a strategy group helps customers with customer experience and customer satisfaction with b to b and b to c businesses. so good to see you. that you know for stopping by. i like how you excite your