right. the genius i see in people that run companies and grow them are the ones that know how to buy something for a dollar and sell it for five. although it doesn t sound like a genius it is a fundamental thing that business people need to know to be able to process. people say, oh he s smart. he knew what to do. he was born that way. some people are not capable of being successful entrepreneurs because they don t have the dna to do it. one of the basics of the dna is knowing how to run a profitable business and grow it. julie, you are an investor. great companies you have been in, lift and lending club. when you re talking to entrepreneurs who are thinking about backing, how do you determine, okay i think there s a little bit of genius here someone who is not just going to build a good company but they re going to build a great company. i d say it comes down to one