Global marketing technology firm Hivestack has announced its partnership with Grupo Expansión, a Latin American omnichannel media owner, for programmatic digital out-of-home advertising, according to a press release.
In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory.
Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering for the charity.
AI can help industry professionals do their jobs better, work faster, and allocate more time to more strategic work. As the volume of data increases, there really will be no choice. Today’s investments, advancements, and increased adoption of technology are great steps toward a more automated and effective advertising ecosystem.
Kevani, an OOH media sales firm, has announced the launch of the 405 Storyboard, a highway digital signage advertising site in Los Angeles, according to a press release.