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Online grocery startup Pricepally to expand in Nigeria backed by $1 3M funding

Pricepally, a Nigerian online grocery store for fresh produce and packaged food, has raised $1.3 million seed funding, backed by Samurai Incubate; a Japanese VC that also participated in the startup’s 2021 pre-seed round, SOSV, ELEA, Hi2 Global, Chui Ventures and ex-Unilever executive David Mureithi. Following the new funding, the startup joins a handful of African food e-commerce startups, including South Africa’s Yebo Fresh and Morocco’s Terraa, that have raised funding this year, as venture capitalists continue to scale back their operations.

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