French apparel brand Kiabi, present in 25 countries, has entered Asia through a partnership with Myntra in India. Kiabi, owned by The Association Familiale Mulliez, joins a portfolio of retail brands controlled by the Mulliez family. The collaboration with Myntra aims to target premium fashion audiences in India, offering a diverse range of 500+ products across categories. Kiabi will have a dedicated Online Brand Store on the Myntra app and visibility through Myntra Minis.
Myntra has partnered with the Apparel Group to launch Anne Klein s premium handbags in the Indian market. The launch will coincide with Myntra s upcoming sale, "Big Fashion Festival," and will offer a range of 100+ handbag options, including totes and slings. Myntra plans to add another 150+ options by the end of the month.
Myntra on Thursday announced the onboarding of Anne Klein, a popular American premium fashion and accessory brand into India market, in association with the Apparel Group India Pvt Ltd, further expanding its robust international brands .