Retail inMotion: Reinventing the inflight travel retail experience
Gamification and collaboration are central to the next generation of inflight retail, according to Retain inMotion
“Inflight travel retail does have a future but it will have to reinvent itself post-Covid-19.”
So says
José Lirio Silva, Head of Onboard Retail Europe for Retail inMotion as he reflects of the future of one of travel retail’s most embattled channels.
Like many, Silva recognises that the days of magazines in seat pockets are now in the past. But he does not agree with those saying inflight has no future.
“The ‘new normal’ everyone is talking about these days is simply another step in the evolution of the airline industry,” he says.