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Retail inMotion (RiM), one of the world’s leading providers of retail and technology solutions for airlines, is pleased to relaunch Lufthansa’s Inflig.
Retail inMotion (RiM) is proud to support Austrian Airlines on their catering transformation path to a new concept, which will allow Economy Class passengers on short-haul flights to purchase fresh, regional, and high quality food and beverage products within the context of the “Austrian Melangerie”.
RiM welcomes the opportunity to collaborate with Austrian Airlines to identify, develop, and select products for their culinary offer, alongside Henry, DO & CO’s retail brand, which offers fresh, locally grown, preservative-free products, and Julius Meinl, the ambassador for Viennese coffeehouse culture.
The culinary offer from “Henry for Austrian” brings their extensive gourmet experience to the skies. The selection ranges from savoury snack bites like the traditional Brettljause platter, hearty delicacies such as the world famous chicken schnitzel with parsley potatoes and mushroom goulash with bread dumplings to healthy bites like the alpine poké bowl and classi
Retail inMotion: Reinventing the inflight travel retail experience
Gamification and collaboration are central to the next generation of inflight retail, according to Retain inMotion
“Inflight travel retail does have a future but it will have to reinvent itself post-Covid-19.”
So says
José Lirio Silva, Head of Onboard Retail Europe for Retail inMotion as he reflects of the future of one of travel retail’s most embattled channels.
Like many, Silva recognises that the days of magazines in seat pockets are now in the past. But he does not agree with those saying inflight has no future.
“The ‘new normal’ everyone is talking about these days is simply another step in the evolution of the airline industry,” he says.