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The focus on readying the ground for that future came as Omnicom announced a 10.8% year-on-year increase in its operating profit Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers. Acknowledging that the pendulum has swung towards prioritizing consumer privacy, chief John Wren said the API tech underpinning his vision for “Omni 2.0” would allow the holding company to “work seamlessly across walled garden environments, as well as the broader ecosystem.” The focus on readying the ground for that future came as Omnicom announced a 10.8% increase in its operating profit compared to Q1 2020, with the figure coming on the back of a return to organic growth across its advertising and CRM precision marketing divisions.

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