Global Spending on Advertising Expected to Surpass $630 Billion Dollars in 2024
Financialnewsmedia.com News Commentary
PALM BEACH, Fla., April 28, 2021 /PRNewswire/ Advertising and Branding agencies are part of that lucky group of business sectors that actually increased revenues
because of the Pandemic. People have had more free time to surf the net to buy things… to see things… to participate in things…all of which are advertised! eCommerce and eSports are some of the fastest growing beneficiaries. Growth will likely come as the proliferation of digital mediums, such as tablets and smartphones, provide new revenue streams and increased demand for digital advertising services. For example, many digital advertising tactics have yet to be fully used, such as mobile and location-based advertising. The accelerated adoption of e-commerce platforms and other online services catalyzed by the coronavirus pandemic is expected to have created a lasting higher level of demand for d
Omnicom Health Group Accelerates Data-Driven Healthcare Marketing With Launch Of Omni Health prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
The focus on readying the ground for that future came as Omnicom announced a 10.8% year-on-year increase in its operating profit
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
Acknowledging that the pendulum has swung towards prioritizing consumer privacy, chief John Wren said the API tech underpinning his vision for “Omni 2.0” would allow the holding company to “work seamlessly across walled garden environments, as well as the broader ecosystem.”
The focus on readying the ground for that future came as Omnicom announced a 10.8% increase in its operating profit compared to Q1 2020, with the figure coming on the back of a return to organic growth across its advertising and CRM precision marketing divisions.
Omnicom Health Group Accelerates Data-Driven Healthcare Marketing With Launch Of Omni Health prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.