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Zomato removes ad depicting Dalit character in Lagaan as recycled waste items after backlash

Several users on social media, including film director Neeraj Ghaywan, criticised the advertisement for being casteist and inhumane.

Zomato removes Kachra ad that was slammed for casteist overtones

Zomato s Kachra ad: The caste-blind social illiteracy of corporate India

Technocratic, market-oriented education with a narrow focus results in people having little understanding of any kind of broad socio-cultural issue. What else can explain the completely insensitive hashtag “#kachrabhikhelega” (waste/trash will also play)? Does the Zomato team behind this spot believe that this is inclusivity?

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