Katie Sturino is the founder of Megababe, a four-year-old company that makes cruelty-free beauty products. She worried at the beginning of the pandemic that the stay-at-home economy could claim her business. The opposite happened. Freed from having to go to the office, perhaps, women began to experiment more with newer, more natural deodorants, just as they did with less structured bras. Sales of Rosy Pits, Megababe’s best-known product, soared, Ms. Sturino said.
It’s currently still available at Target, but she’s unable to offer sales through her own website.
Dr. Lara Devgan, a plastic surgeon on the Upper East Side, has had a similar experience with her line of skin care products believing at first that they would be unnecessary, and finding instead that they were sold out.
Hudson, Susan clevelandjewishnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from clevelandjewishnews.com Daily Mail and Mail on Sunday newspapers.