Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile
December 18, 2020
Boys + Girls has created a new mental health campaign for Chelsea FC sponsor Three Mobile that urges fans to support someone else over the Christmas period.
As part of its sponsorship deal, Three UK is working with Chelsea FC to help shine a light on loneliness, isolation and mental health issues that impact men and women, old or young, and that are particularly prevalent at this time of year. Three is also working with its mental health charity partner Time to Change.
As part of it work on the campaign, Boys+Girls created a full landing page for the platform on Three’s website as well as a suite of assets that have been utilised across social and PR. It also supported Three’s channel executions that included retail activation as well as customer and internal communications.
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