Boys+Girls Goes Down to the Farm for Latest Three Campaign
May 7, 2021
Three Ireland has launched its latest campaign to highlight its increased coverage across the country which now covers 99% of the country.
Created by the Dublin-based agency Boys+Girls, the campaign is called Family Farm and the TV spot tells a sweet, simple story of a relationship between a son and his ever-evasive father having a video chat across the Three network. Throughout the piece, the son is trying in vain to get a straight answer about how he is, while his father busies himself with jobs on the family farm. Eventually, it looks as if he’s managed to pin his father down only to be cutely out manoeuvred once again.
Boys + Girls Launches New Mental Health Campaign for Chelsea FC and Three Mobile
December 18, 2020
Boys + Girls has created a new mental health campaign for Chelsea FC sponsor Three Mobile that urges fans to support someone else over the Christmas period.
As part of its sponsorship deal, Three UK is working with Chelsea FC to help shine a light on loneliness, isolation and mental health issues that impact men and women, old or young, and that are particularly prevalent at this time of year. Three is also working with its mental health charity partner Time to Change.
As part of it work on the campaign, Boys+Girls created a full landing page for the platform on Three’s website as well as a suite of assets that have been utilised across social and PR. It also supported Three’s channel executions that included retail activation as well as customer and internal communications.
Boys + Girls Wins Global Christmas Brief for Å KODA
December 11, 2020
When Å KODA Global wanted to mark Christmas with an image that would encapsulate Christmas and raise a smile after a difficult year, the car manufacturer invited all the global agencies it works with in 31 markets worldwide to come up something suitable.
When all the entries were judged, it was the Dublin-based agency Boys + Girls that came up with the winning entry with an image that says it all with a festive reimagining of a common international sight that always brings a smile to peopleâs faces.
According to Rory Hamilton, founder and executive creative director: âWe felt that when it comes to cars, nothing says ‘joy’ like a dog sticking its head out of a car window. It’s an iconic visual associated with the sheer pleasure of car journeys. So, we decided to take that image and update it for Christmas – with a reindeer.â