Moe Than Just Advertisement: Reflections On Use Of Anime Characters For Tourism Promotion – Eurasia Review eurasiareview.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eurasiareview.com Daily Mail and Mail on Sunday newspapers.
The use of anime characters in marketing is common in Japan. The strategy exploits people’s affection, or “moe,” toward characters to sell goods and services. A recent study from Doshisha University investigated the use of moe characters in regional promotion content for the Chita Peninsula of Japan. The study found that moe-based promotion strategies encourage simplistic views of a region’s rich history, objectification of women, and harmful heteronormative notions of masculinity.
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Located just south of Tokyo, Kanagawa Prefecture is a popular destination with picturesque coastlines and an eclectic blend of local and international flavors. Its capital, Yokohama, is one of Japan’s most active ports which has been welcoming visitors from around the world since the early 1880s. The region has become…
拡大する 2 つの PaaS:Mostly Harmless:オルタナティブ・ブログ itmedia.co.jp - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itmedia.co.jp Daily Mail and Mail on Sunday newspapers.