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Reflections on the use of anime characters for tourism promotion

Reflections on the use of anime characters for tourism promotion
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Chita musume jikkChita musumeMihama renWikimedia commonsYasuhito abeCommittee of daughters chitaCommunications at doshisha universityDepartment of mediaInternational journal of culturalAssociate professor yasuhito abeDoshisha universityExecutive committeeChita peninsulaInternational journalCultural studies

Moe Than Just Advertisement: Reflections On Use Of Anime Characters For Tourism Promotion – Eurasia Review

Moe Than Just Advertisement: Reflections On Use Of Anime Characters For Tourism Promotion – Eurasia Review
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Mihama renYasuhito abeChita musume jikkCommittee of daughters chitaDepartment of mediaCommunications at doshisha universityInternational journal of culturalAssociate professor yasuhito abeDoshisha universityExecutive committeeChita peninsulaInternational journal

Moe than just advertisement: reflections on

The use of anime characters in marketing is common in Japan. The strategy exploits people’s affection, or “moe,” toward characters to sell goods and services. A recent study from Doshisha University investigated the use of moe characters in regional promotion content for the Chita Peninsula of Japan. The study found that moe-based promotion strategies encourage simplistic views of a region’s rich history, objectification of women, and harmful heteronormative notions of masculinity.

Chita musume jikkChita musumeMihama renYasuhito abeInternational journal of culturalCommittee of daughters chitaCommunications at doshisha universityDepartment of mediaMethod of researchAssociate professor yasuhito abeDoshisha universityExecutive committeeChita peninsulaInternational journal