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Community Events 09-19-21
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COVID-19 convinced farmers to sell directly to consumers, something they say they ll keep doing | Business
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“We had a great year, probably our best year ever,” says one.
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A customer checks out produce at a farmers market. Since the pandemic, farmers in Ohio are looking for new ways to sell their meat and produce. (Sarah Espedido/Orlando Sentinel/TNS)
COLUMBUS, Ohio County Line Meats lost a large portion of its customer base when Ohio temporarily shuttered most restaurants in mid-March last year. Then it faced lingering uncertainty as the hospitality industry navigated pandemic-related restrictions and patrons stayed home.
The Ashville farm sold most of its beef to restaurants prior to the pandemic. When business plummeted, owner Mike Videkovich adopted a new strategy: selling beef directly to consumers.
Ohio farmers marketing directly to consumers more than ever
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