Nat Habit: To accelerate the growth of the brand further, Das said, "We will be doing a brand awareness campaign in the coming quarter and we will also be foraying into the offline space with general trade and modern trade stores. Initially, we will be launching only 15 SKUs offline."
Mumbai-based Sugar Cosmetics total expenses rose 68% on year to Rs 505 crore in FY23, primarily due to higher spending for purchases of stock-in-trade. During the year under review, it expanded its offline presence significantly.
Mumbai-based Sugar Cosmetics total expenses rose 68% on year to Rs 505 crore in FY23, primarily due to higher spending for purchases of stock-in-trade. During the year under review, it expanded its offline presence significantly.
Its salon business BBlunt, acquired from Godrej Consumer Products, exclusive brand outlets and overseas expansion to geographies such as the Middle East and newer categories would be the newer engine of growth, he said.