WNBA) announced today that
Google will become a WNBA Changemaker through a new multiyear partnership that will drive engagement during many key moments throughout the year. As part of the partnership, Google will serve as Presenting Partner of the WNBA Playoffs and as an Associate Partner of WNBA All-Star on ESPN and the WNBA Commissioner’s Cup.
Google is the fourth company to step up and become a WNBA Changemaker, joining the exclusive collective of current Changemakers AT&T, Deloitte, and Nike. As a WNBA Changemaker, the WNBA and Google will work together on developing innovative marketing initiatives, community-driven programming, and new Google product experiences for fans that will help elevate the league, WNBA players and women’s sports. The WNBA Changemakers platform is designed to provide direct support to the WNBA in its ongoing business transformation across marketing, branding, and player and fan experience. Changemakers are deeply invested in driving positive chang
Photo by Stephen Gosling/NBAE via Getty Images
The WNBA will have 100 games broadcast on national TV during the 2021 season, the league announced on Monday.
In addition, the league revealed that Google will be supporting the season as a WNBA Changemaker, an Official Technology Partner and the Official Trends and Insights Partner, as well as the presenting partner of the WNBA on ESPN. There will be a “25 for 25” where 25 WNBA games get broadcast across ABC, ESPN and ESPN2.
There will be an ABC doubleheader on Saturday, May 15th as the Chicago Sky and Washington Mystics kick off their seasons at 1 p.m. and the Las Vegas Aces square off with the defending champion Seattle Storm in a rematch of last year’s Finals at 3 p.m (also a season opener).
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Google signs deal with WNBA to help champion women s sports
Google is the latest business to join the league as a WNBA Changemaker, a program that Commissioner Cathy Engelbert started last year. Author: DOUG FEINBERG AP Basketball Writer Published: 5:28 AM EDT May 4, 2021 Updated: 5:28 AM EDT May 4, 2021
NEW YORK The WNBA signed a multiyear deal with Google on Monday to be the presenting partner for the league s playoffs, part of the technology giant s efforts to help champion women s sports.
Twenty-five WNBA games will be televised on ABC and ESPN in celebration of the league’s 25th season, with Google as the presenting sponsor. The league will also have 40 games on CBS and CBS Sports Network. The WNBA will also have 12 games streamed on Twitter and 20 on Facebook.