you re thinking about when am i going to go to the store today to get it because this weekend i m going to be grilling out. bloomberg has a story saying the following, a buzzing economy and low u.s. unemployment is a boom for beef, typically considered a premium meat. so that s why we re grilling it today. we just had the economist come on in the last segment talking about how america is booming and how they expected to keep going and americans are responding by buying steak. obuying. of course. why would you eat chicken or something else when you can have a cow, when you can have steak, better steak and more steak. chick sales are suffering because chicken sales are suffering because americans are eating more. beef consumption is expected to rise by 1.4% this year. the folks at tyson foods would love to talk to you. i love chick-fil-a, but come o when you feel good about it, let s throw steaks on the grill. we re going to do that later