you're thinking about when am i going to go to the store today to get it because this weekend i'm going to be grilling out. >> bloomberg has a story saying the following, a buzzing economy and low u.s. unemployment is a boom for beef, typically considered a premium meat. so that's why we're grilling it today. >> we just had the economist come on in the last segment talking about how america is booming and how they expected to keep going and americans are responding by buying steak. >> obuying.>> of course. why would you eat chicken or something else when you can have a cow, when you can have steak, better steak and more steak. >> chick sales are suffering because -- chicken sales are suffering because americans are eating more. beef consumption is expected to rise by 1.4% this year. >> the folks at tyson foods would love to talk to you. i love chick-fil-a, but come o when you feel good about it, let's throw steaks on the grill. >> we're going to do that later