the help of a charity. if we had an ideal amount of fruit and veg in our diet, it would be easier to create stuff, i suppose, that was easy to eat. you need variety and it s the variety that costs. i could pay for it but it means something else has to go and it means we go in the red instead of staying in the black, and i can t cope with the worry of being in the red. today s reports says a poor diet contributes to 64,000 deaths every year in england alone and costs the economy an estimated £74 billion. there is an environmental impact too globalfood production is the second biggest contributor to climate change. the report recommends a tax on sugary and salty foods. if producers don t change their recipes to use less, it could mean a price increase of 15 to 25% for desserts, biscuits and sweets. there have been 14 previous obesity plans in this country and almost all of them have been voluntary
something else has to go and it means we go in the red instead of staying in the black, and i can t cope with the worry of being in the red. today s reports says a poor diet contributes to 6a,000 deaths every year in england alone and costs the economy an estimated £7a billion. there is an environmental impact too globalfood production is the second biggest contributor to climate change. the report recommends a tax on sugary and salty foods. if producers don t change their recipes to use less, it could mean a price increase of 15 to 25% for desserts, biscuits and sweets. there have been 14 previous obesity plans in this country and almost all of them have been voluntary measures and you are not going to break this junk food cycle, this interaction between our appetite and the commercial incentive of companies unless you tackle it directly, and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax to increase price, it s a tax to make companies re
there have been 14 previous obesity plans in this country and almost all of them have been voluntary measures. you re not going to break this junk food cycle, this interaction between our appetite and the commercial incentive of companies, unless you tackle it directly and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax increase price, it s to make the companies reformulate, as they did with the sugary drinks tax. they take the bad stuff out and make the worst food better. i m nowjoined by tam fry, who is the chairman of the national 0besity forum. hello. a new tax on sugar and salt to drive up the price of bad food, goodidea? to drive up the price of bad food, good idea? i’m to drive up the price of bad food, good idea? to drive up the price of bad food, aood idea? . , , ., good idea? i m fairly welcoming of this. a good idea? i m fairly welcoming of this- a few good idea? i m fairly welcoming of this. a few years good idea? i m f
the speeds they are marketing delicious, they don t make us feel as quickly, we eat more, they invest more, we eat more, they invest more. there have been 14 previous obesity plans in this country and almost all of them have been voluntary measures. you re not going to break thisjunk food cycle, this interaction between our appetite and the commercial incentive of companies, unless you tackle it directly, and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax increase price, it s to make the companies to formulate, as they did with the sugary drinks tax, they take the bad stuff out and make the worst food better. ben thompson is at a farm in leeds this morning, getting reaction to the report. good morning to you from leeds. we have come down to the farm to get a sense of what that report could mean for the farming industry but also for the wider food industry because there are three key findings in it. 0ne suggesting there should be a greater tax
with. we aim to reduce gp consultations, reduce hospitalisations and try and tackle in a holistic way, how to help people improve their health and well being. people improve their health and well-being- people improve their health and well-beina. , ., , well-being. maureen is one person who has benefited well-being. maureen is one person who has benefited from well-being. maureen is one person who has benefited from the - well-being. maureen is one person who has benefited from the social. who has benefited from the social prescription service. you who has benefited from the social prescription service. prescription service. you need variety and prescription service. you need variety and it prescription service. you need variety and it is prescription service. you need variety and it is the prescription service. you need variety and it is the variety - prescription service. you need | variety and it is the variety that costs variety and it is the variety that costs i v