with the sugary drinks tax, they take the bad stuff out. but this morning, the prime minister appeared to oppose the idea. there are doubtless . some good ideas in it. we believe in tackling obesity, - trying to help people to lose weight with promoting exercise and tackling junk food advertising and so on. - lam not, i must say, attracted to the idea of extra taxes on hard working people. many in the food industry agree. there have already been some quite big changes and that goes across from curry sauces through to breakfast cereals, so we are already seeing those changes, but the changes do take time and they are expensive to make, because you want to make it right so that people still buy the product and they still taste great. i think we already have those programmes and i don t think that taxing companies will help them move them along.
the speeds they are marketing delicious, they don t make us feel as quickly, we eat more, they invest more, we eat more, they invest more. there have been 14 previous obesity plans in this country and almost all of them have been voluntary measures. you re not going to break thisjunk food cycle, this interaction between our appetite and the commercial incentive of companies, unless you tackle it directly, and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax increase price, it s to make the companies to formulate, as they did with the sugary drinks tax, they take the bad stuff out and make the worst food better. ben thompson is at a farm in leeds this morning, getting reaction to the report. good morning to you from leeds. we have come down to the farm to get a sense of what that report could mean for the farming industry but also for the wider food industry because there are three key findings in it. 0ne suggesting there should be a greater tax
there is an environmental impact too globalfood production is the second biggest contributor to climate change. the report recommends a tax on sugary and salty foods. if producers don t change their recipes to use less, it could mean a price increase of 15 to 25% for desserts, biscuits and sweets. there have been 14 previous obesity plans in this country and almost all of them have been voluntary measures and you are not going to break this junk food cycle, this interaction between our appetite and the commercial incentive of companies unless you tackle it directly and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax to increase price, it s a tax to make companies reformulate, as they did with the sugary drinks tax, they take the bad stuff out. but this morning, the prime minister appeared to oppose the idea. there are doubtless . some good ideas in it. we believe in tackling obesity, -
measures and you are not going to break this junk food cycle, this interaction between our appetite and the commercial incentive of companies unless you tackle it directly and that is what we are recommending with the sugar and salt reformulation tax. it s not a tax to increase price, it s a tax to make companies reformulate, as they did with the sugary drinks tax, they take the bad stuff out. but this morning, the prime minister appeared to oppose the idea. there are doubtless i some good ideas in it. we believe in tackling obesity, - trying to help people to lose weight with promoting exercise and tackling junk food advertising and so on. - lam not, i must say, attracted to the idea of extra taxes on hard working people. many in the food industry agree. there have already been some quite big changes and that goes across from curry sauces through to breakfast cereals, so we are already seeing those