Seeking inspiration,
SMBStory tells the stories of entrepreneurs who have made an impact and are fulfilling the mission of ‘Aatmanirbhar Bharat’ even before Prime Minister Narendra Modi’s clarion call to go vocal for local.
This week,
SMBStory came across a couple of friends who launched a men’s intimate hygiene brand – a category that had been an underserved sector in India. We also spoke to a husband-wife duo who built an online women’s apparel business and garnered success.
Here are their inspiring stories.
Skin Elements
After not finding a single product in the men’s personal hygiene category, childhood friends
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According to a report by Statista, the speaker devices segment in India is valued at $1.65 billion as of 2021. This market is expected to grow annually at a CAGR of 7.31 percent between 2021-2025. While India houses numerous well-known players like Zebronics, Philips, Bose, and JBL, smaller companies are making their way into the market.
Founded by brothers and music enthusiasts
Ankit and Ankur Oberai, Delhi-based
Obage is one such example.
After graduating from Manipal Institute of Technology, Karnataka, Ankur started working with TCS and is a tech enthusiast by heart. Meanwhile, Ankit became an LIC agent after doing Bachelor of Commerce from Delhi University. In 2011, they quit their jobs and started trading electronic parts.