Oatly, an oat milk company, was formed before people were even into drinking oat milk, and now, 30 years after the company was formed, it has announced huge news.
Oatly aims to convert cow’s milk drinkers in pursuit of sales, and a better planet MarketWatch 2 hrs ago
Video: Where Oatly goes, oat milk takes off, says analyst (CNBC) Where Oatly goes, oat milk takes off, says analyst
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Framed by a backdrop that said “post-milk generation,” Oatly Group AB Chief Executive Toni Petersson reiterated his company’s mission to help save the environment and grow the number of people who are choosing Oatly over traditional cow’s milk.
“It’s about converting people who used to drink cow’s milk to people who drink oat milk,” he said to the group of global journalists gathered at the virtual press conference. “We will not lose track of that mission and continue to stay true to that.”