malls and big box stores nearby. this is nyack, new york. for a village of one square mile it packs in a lot of culture and small town charm. we re 25 miles north of new york city right on the hudson river. three miles away from here is one of the biggest shopping malls in the entire country. what are retailers doing especially as the holiday shopping season kicks off to come here instead of there. the mall is so close. one of the biggest malls in the entire country. when it s holiday shopping time how do you entice people to come here instead of here. one thing we have that the mall doesn t is tremendous amount of charm. you can shop in our shops and stop and get an amazing meal by someone who is local cooking local food.
shop. i don t feel that people going to another store is competition for me. look as long as it s in nyack. that s right, because i want people to come back here. their first coffee of the day could be down the street, the second here, i don t care, ozlong as they re staying here. that benefits me and the other merchants as well. owner of the gallery of metal and stone. 20 yoears in nyack. do you do a lot of shopping local? when you shop, will you be up and down the street? yes, i do. we try to be here for each other, and if someone can t find something here, i ll tell them to go to the jewelry store down the block. if they can t find it here, why shouldn t they find it in another shop in town. jack, 38 years in nyack. a book store is kind of the quintessential store that has disappeared from main streets across america. how have you survived? i think it s basically because i get here early in the
culture which is so rich here with commerce and unique idea not to have anything on street except the people walking and bringing them into the stores. therefore, they discover a shop that they have never been in when they were coming to see the artist, if they were coming to shop, they are getting culture by viewing art. does it take that to get people downtown at least for the first time to get them shopping here? i think it helps a lot because if you keep creating excitement, then people want to come and jump on the band wagon, you know, and see what s going on. 26 years in nyack. are you doing anything for small business saturday? i m going to offer a percentage off gift cards online. it was very successful last year. in addition in the store we ll have events, we have our wish
this is niac, new york. for a village of one square mile, it packs in a lot of culture in small town charm. 25 miles north of new york city, on the hudson river, but about three miles away from here is one of the biggest shopping malls in the entire country. so what are retailers doing? especially as the holiday shopping season kicks off, to get people to come here instead of there? jenn laird white, the mayor of the spectacular village of nyack. the mall is here, one of the biggest in the country. how do you entice people to come here instead of going there? the one thing we have is tremendous amounts of charm. you can shop in our quaint shops and actually stop and get an amazing meal owned by somebody local who is kooging with local food. it s really just a much more plent experience.
revitalizing the economy. american express open is here to help. that s why we re proud to present your business on msnbc. hi, there everyone. welcome to a special edition of your business. we re here on main street in nyack, new york. with the kick off to the holidays so close they have their marketing and promotional plans in high gear. they are banding together to spread the word about 30th, small business saturday. we were here just a few weeks ago to talk to some of the retailers and what we found again and again is that the community here goes out of their way to support local stores, even though there are plenty of