this is niac, new york. for a village of one square mile, it packs in a lot of culture in small town charm. 25 miles north of new york city, on the hudson river, but about three miles away from here is one of the biggest shopping malls in the entire country. so what are retailers doing? especially as the holiday shopping season kicks off, to get people to come here instead of there? jenn laird white, the mayor of the spectacular village of nyack. the mall is here, one of the biggest in the country. how do you entice people to come here instead of going there? the one thing we have is tremendous amounts of charm. you can shop in our quaint shops and actually stop and get an amazing meal owned by somebody local who is kooging with local food. it s really just a much more plent experience.