In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ingredients, certified no-sugar labeling and packaging are the primary focus of the clean-label snack bars.
In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ingredients, certified no-sugar labeling and packaging are the primary focus of the clean-label snack bars.