Bling it on! Branded jewellery stores set to mushroom
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ICICI gives Novel Jewels Rs 500 crore to start up
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ICICI gives Novel Jewels Rs 500 crore to start up
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
Aditya Birla Group s jewellery business, Novel Jewels Ltd, will start operations in July with an investment of Rs. 5000 crore. The company aims to establish large-format exclusive jewellery retail stores across India, creating an aspirational national brand with unique designs and a strong regional flavour.