"Aggressive store expansion by existing players and entry of new player (e.g., Novel Jewels by Aditya Birla Group will invest ₹5,000 cr) may keep competitive intensity elevated," said Citi s analysts in a client note.
DaMENSCH: The brand said it is catering to slow fashion demands, and encourages consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.