Zee Bangla attempts to undo a social knot facing Bengali mothers adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
The new video has been conceptualized in association with L&K Saatchi and Saatchi
28 May, 2021 - 02:28 PM IST | By indiantelevision.com Team
New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.
In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which does not distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.
Zee Bangla celebrates the motherhood in all of us adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.