Basically, he started by dissing himself and toying with K. Dot’s pride in being a West Coast rapper. While it’s not what ammo Kendrick Lamar uses but how he uses it at the end, Drake potentially spoils Kendrick’s possible response by going into what he’ll likely touch on. That element and this approach brought me in more than a back-and-forth slobber knocker would’ve. There’s layers in the diss lyrically as it hits both business-wise and personally but also from the overall project itself.