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Norsk Tipping marketing to be curtailed further from next year
21st December 2020
| By Richard Mulligan
Norsk Tipping will see its marketing presence curtailed from the start of 2021 as part of an overhaul of gambling advertising rules in Norway.
From 1 January, the Norwegian Media Authority will have the opportunity to stop TV advertising from overseas gambling companies. From the same date, the Ministry of Culture will also tighten the guidelines for Norsk Tipping and Norsk Rikstoto, limiting their advertising to what is necessary to channel consumers away from unlicensed private operators and towards the two state-owned operators.
The new guidelines will, among other things, mean that the use of tools in Norsk Tipping’s marketing of high profits and money for good causes will be toned down. The new guidelines also increase the requirements for responsible marketing, with all advertising to include contact information for a gambling helpline services.
In its official response last October – submitted during a consultation phase on proposed new legislation – the Norwegian Industry Association for Online Gaming (NBO) criticised the proposed new gaming regulations, applying to Norwegian casino and the country’s gambling legislation.
The NBO said that by seeking to unify the existing Lottery Act, Gambling Act and Totalisator Act, and by maintaining the monopolies that Norsk Tipping and Norsk Rikstoto currently enjoy, the proposed legislation – which has been submitted to the European Commission – would offer poor standards of protection and value for customers.
But will increases in regulations and laws in the Norwegian market help to protect players and encourage sustainable gambling? Or will it cause more damage?