Norsk Tipping marketing to be curtailed further from next year
21st December 2020
| By Richard Mulligan
Norsk Tipping will see its marketing presence curtailed from the start of 2021 as part of an overhaul of gambling advertising rules in Norway.
From 1 January, the Norwegian Media Authority will have the opportunity to stop TV advertising from overseas gambling companies. From the same date, the Ministry of Culture will also tighten the guidelines for Norsk Tipping and Norsk Rikstoto, limiting their advertising to what is necessary to channel consumers away from unlicensed private operators and towards the two state-owned operators.
The new guidelines will, among other things, mean that the use of tools in Norsk Tipping’s marketing of high profits and money for good causes will be toned down. The new guidelines also increase the requirements for responsible marketing, with all advertising to include contact information for a gambling helpline services.