is big tech and ad tech, are they kind of influencing children s life s choices? absolutely. what we know from research is that, if people come to hold more materialistic values, actually, that is linked to them feeling less happy in their lives, lower levels of wellbeing and also, actually, a reduction in how much they value other things like kindness, generosity. according to 0fcom, more than half of parents in scotland worry about companies collecting information on what their children do online, and almost as many worry about online pressure to spend money. did anything in particular strike you? i do think the online advertising can be quite subtle. also i think there s an element of them being influenced by what they watch, even if they re not aware that they re being advertised to. yeah, i suppose i ve tried
into single figures. it is here where we can see some mist and fog patches around for sunday morning. 0verall, sunday is not looking a bad day, very pleasant for most, many places will be dry. there will be cloud in the south. here is the big picture, we ve got high pressure building in and there is that by the front pushing across the south east corner as we start tomorrow morning. the weather front will be lying somewhere between the wash and cornwall as we start the day. still some light rain or drizzle on it, either side where we got some mist and fog patches, they will clear quite readily, and we ll see some good, long sunny spells. sunshine eventually reaching the far south east as we go into the end of sunday afternoon. there will be some showers pushing through the northern half of scotland throughout the day, quite a keen breeze here, maybe touching a0 miles an hour in 0rkney and shetland. later in the east, even though it does feel that bit fresher, it will still feel quite p
the algorithms literally learn from what we like and what we scroll through, what we watch and how long we watch it. tiktok wasn t a thing when i was 13, but today, it s one of the most popular apps amongst teenagers. i want to know what today s teens see when they when theyjoin up. i m going to call myself 13, which is the youngest age you can officiallyjoin, though many social media users are much younger than that. i ve got a fresh device, so the algorithm can t pick up any data trail. and i am going to start scrolling. within minutes, the algorithm has picked up that i m in scotland, and then glasgow. as a 13 year old, i m presented with this pop up, saying that my account is private. it doesn t change what i see, but it limits who can see any videos i post. and then another pop up.
tonight, who s watching the kids? i ve had a digital life since i was about 13. facebook, instagram, youtube, tiktok. i love social media. now, these days, i almost feel like my digital life is indistinguishable from my real one. i mean, if i didn t instagrammed it, did it even really happen? i know that advertising is a part of this, and recently, i noticed the return of some old anxieties, alongside a high number of diet related ads. it made me askjust how much do social media really companies know about me? and what impact is this having on children growing up today? i ve come to holyrood secondary, scotland s biggest high school, to ask these 14 and is year olds, are they on their social media
for all as we start the new week, temperatures in rural areas down into lower single figures. but the week ahead, we continue with a largely dry theme, it will feel cooler than the dayjust gone but it won t be a cold week by any means. monday we have cloud and patchy rain and drizzle, working into the north of england. turning cloudy after a bright start, further south, some mist and fog patches clearing, when will be lighter and still fairly pleasant. through the rest of the week, not much in the way of rain around until we get to the weekend, potentially the scotland and northern ireland and temperatures sitting somewhere in the mid teens. goodbye for now.