is big tech and ad tech, are they kind of influencing children's life's choices? absolutely. what we know from research is that, if people come to hold more materialistic values, actually, that is linked to them feeling less happy in their lives, lower levels of wellbeing and also, actually, a reduction in how much they value other things like kindness, generosity. according to 0fcom, more than half of parents in scotland worry about companies collecting information on what their children do online, and almost as many worry about online pressure to spend money. did anything in particular strike you? i do think the online advertising can be quite subtle. also i think there's an element of them being influenced by what they watch, even if they're not aware that they're being advertised to. yeah, i suppose i've tried