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It is imperative for marketing to sit at the core of the business strategy/Kaboompics/Pexels At a recent GIBS MBA class, Nontokozo Madonsela, group chief marketing officer at Momentum Metropolitan Holdings, took the students through this case study. In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to prove its value. Traditionally, marketing has not been seen to sit at the core of the business. However, this is starting to change. As marketing is increasingly delivering proven results that not only drive trust but also contribute to business success, the function is becoming a more integrated and essential part of the business.

Nontokozo madonselaMomentum metropolitan holdingsHoldings to momentumMomentum metropolitanவேகத்தை பெருநகர ஹோல்டிங்ஸ்வேகத்தை பெருநகர