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Japan Focus: Asahi low-alcohol brand Beery, sustainable robots, GM updates and more feature in our round-up Asahi low-alcohol brand Beery, sustainable robots, GM updates and more feature in this edition of Japan Focus.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
To kickstart this, the company is launching Beery, a 0.5% alcoholic beer-tasting drink in March 2021 in Tokyo and several other prefectures, followed by a nationwide launch in June.
The drink will be available in supermarkets, convenience stores and off-trade outlets.
Grape idea: Hokkaido University’s sustainable robots offer respite for wine and pumpkin farmers in Japan Robots developed by researchers at Hokkaido University are being trialled at a Japanese vineyard, Hokkaido Wine, for pesticide spraying and weed control.
As one of the oldest wineries in Hokkaido founded in 1974, the firm produces 2,000 kL annually, with just 81 employees.
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There is a shortage of people on our farm and we cannot do enough weeding and pesticide application,” said Kimihiro Shimamura, president of Hokkaido Wine, and second-generation farmer.
Hokkaido Wine approached robotic agriculture expert, Professor Noboru Noguchi from the Research Faculty of Agriculture at Hokkaido University for a collaboration.