Japan Focus: Asahi low-alcohol brand Beery, sustainable robots, GM updates and more feature in our round-up
Asahi low-alcohol brand Beery, sustainable robots, GM updates and more feature in this edition of Japan Focus.
Asahi Breweries is to launch a new carbonated low alcoholic drink called Beery as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.
To kickstart this, the company is launching Beery, a 0.5% alcoholic beer-tasting drink in March 2021 in Tokyo and several other prefectures, followed by a nationwide launch in June.
The drink will be available in supermarkets, convenience stores and off-trade outlets.