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BCG study shows 70% users excited about GenAI at work, but 43% positive about its impact on daily life

BCG study shows 70% users excited about GenAI at work, but 43% positive about its impact on daily life
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United statesSouth koreaNivedita balajiAparna bharadwajBoston consulting groupConsumers know more aboutBusiness leaders thinkCustomer insightAssociate director

40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report

40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report
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United kingdomUnited statesSouth koreaNivedita balajiJessica apothekerAparna bharadwajBoston consulting groupConsumers know more aboutBusiness leaders thinkCustomer insightAssociate director

36% consumers expecting to increase their spending in India

36% consumers expecting to increase their spending in India
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Saudi arabiaUnited arab emiratesUnited statesNivedita balajiBoston consulting groupConsumer sentimentAssociate director

36% of Indian consumers to increase spending across categories in next 6 months: BCG survey: Best Media Info

36% of Indian consumers to increase spending across categories in next 6 months: BCG survey: Best Media Info
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Saudi arabiaUnited arab emiratesNivedita balajiBestmediainfo bureau delhiBestmediainfo bureauMediainfo bureau delhiAssociate directorCustomer insight

36% consumers in India expecting to increase their spending, much higher than global average of 17%

India is one of the most optimistic markets, compared to other global economies, with 5 out of 10 exhibiting positive sentiment with regards to both macro-economic factors such as geo-political concerns, recession or inflation as well as micro .

United arab emiratesSaudi arabiaNew delhiUnited statesNivedita balajiBoston consulting groupConsumer sentimentAssociate director