For a quarter of a century, the Acura TL and its successor, the TLX, now redesigned for 2021, have held court among the finest performing sports sedans on the market.
Acura is the premium/luxury brand of Japan s Honda, analogous to Toyota s Lexus, Hyundai s Genesis and Nissan s Infiniti. The brand dates back 35 years to 1986, when it introduced the Legend sedan. It became so popular that the manufacturer s leadership feared that the Legend would overwhelm the Acura trademark, so after 10 years it was re-named the 3.5RL.
The company also marketed the Vigor, and in 1995 Acura introduced the mid-size TL, followed by the smaller TSX. In 2014 the two cars were replaced by the current TLX.
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Atlantic Broadband
Stagwell Group has brought on the country’s eighth-largest cable and internet provider, Atlantic Broadband, after a competitive pitch and will service the account across five of its agencies: Kettle as creative agency of record; ForwardPMX as AOR media; Rhythm for web marketing; Wye Communications for PR, and HarrisX for research.
The win is significant for Stagwell, which is in the process of merging with MDC Partners, as clients increasingly seek cross-disciplinary solutions such as Publicis Groupe’s “The Power of One” or Interpublic Group of Cos.’ “Open Architecture.” While the Top 5 holding companies have been touting massive accounts wins such as WPP’s retention of the Walgreens Boots Alliance and Publicis’ recent conquest of Nissan’s Infiniti, Stagwell has been quietly making progress selling clients on its cross-agency capabilities, albeit with smaller spenders like Atlantic Broadband, which is estimated to spend $10 million on
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Print
Automakers posted higher sales in the first quarter as General Motors Co., Toyota Motor Corp. and others benefited from strong demand for new cars and trucks in comparison with a year earlier, when the spread of COVID-19 shut showrooms.
U.S. auto sales for the quarter surged more than 8%, according to analysts’ estimates. The gain reflects buying as vaccination rates increase and more people return to their pre-pandemic routines. Increased confidence in the economy, along with worries about lower supplies of cars due to computer chip shortages, also helped boost deliveries.
Major carmakers either met or handily beat consensus forecasts of analysts, most of whom projected quarterly gains compared with the disastrous performance in the first quarter of last year.
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