Credit:
Atlantic Broadband
Stagwell Group has brought on the country’s eighth-largest cable and internet provider, Atlantic Broadband, after a competitive pitch and will service the account across five of its agencies: Kettle as creative agency of record; ForwardPMX as AOR media; Rhythm for web marketing; Wye Communications for PR, and HarrisX for research.
The win is significant for Stagwell, which is in the process of merging with MDC Partners, as clients increasingly seek cross-disciplinary solutions such as Publicis Groupe’s “The Power of One” or Interpublic Group of Cos.’ “Open Architecture.” While the Top 5 holding companies have been touting massive accounts wins such as WPP’s retention of the Walgreens Boots Alliance and Publicis’ recent conquest of Nissan’s Infiniti, Stagwell has been quietly making progress selling clients on its cross-agency capabilities, albeit with smaller spenders like Atlantic Broadband, which is estimated to spend $10 million on