Parachute Advansed Hot Oil s ad inspires women to love winter again
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Parachute Advansed Hot Oil s #DearWinter inspires women to love winter again
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
The campaign has been conceptualised by VMLY&R.
22 Dec, 2020 - 08:20 AM IST | By indiantelevision.com Team
NEW DELHI: With their latest campaign #DearWinter, VMLY&R India and Marico’s hair-nourishment brand Parachute Advansed Hot Oil address the love-hate relationship that women have with winter thanks to dry winter hair, and help them enjoy the chilly season all over again.
Winter is a season to look forward to for so many reasons – it’s the season of love and weddings, a time to revel in winter fashion, and of course, festive family reunions, among others. Unfortunately, winter hair is the spoiler. Women dread the dry hair and split ends that come hand-in-hand with the season. Unfortunately, the season when women want to be seen at their best is exactly when their hair is at its worst.