According to a report by the Boston Consulting Group (BCG), one out of two times users pick up the phone they do so without knowing why they fired up their smartphone. While about 50-55% times the consumer has no clarity of intent, nearly 45-50% of the time consumers are very clear on the task to be accomplished and 5-10% of the time consumers have partial clarity.
50% of time Indian users pick up their phones out of habit: Report
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How Surfaces can play a key role in making the phone smarter
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Advertisers must realise full potential of smartphone Surfaces : Boston Consulting Group report: Best Media Info
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