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Bengal Wants Its Own Daughter : TMC Slogan Reflects Upcoming Polls Identity Politics
The recently announced slogan Bangla nijer meyekei chaay relies on the classic outsider versus daughter of the soil political rhetoric to counter the BJP.
Mamata Banerjee s nephew Abhishek Banerjee unveils a placard with TMC s slogan. Photo: Twitter/@BangalGorboMB
Politics22/Feb/2021
Kolkata:Â A strong pitch for identity politics and Mamata Banerjeeâs centrality to Trinamool Congress (TMC)âs scheme of things â these were the two factors highlighted by TMCâs slogan for the 2021 elections launched at a corporate-style event at the party headquarters here on Saturday.
The slogan â
Bangla Nijer Meyekei Chaay â which literally means âBengal wants none but its own daughterâ was announced by TMC national general secretary Subrata Bakshi in the presence of state education minister Partha Chatterjee, panchayat minister Subrata Mukherjee and members of par
Didi will be portrayed as the daughter of Bengal taking on intruders, replacing the mother motif that had so far driven the election campaign of the Trinamul Congress.
“
Bangla nijer meyekei chay (Bengal wants its own daughter and nobody else),” will be the campaign slogan for Trinamul in the upcoming Assembly elections, with the ruling party doubling down on its strategy to fight the elections with Mamata Banerjee spearheading the daughter-versus-
bohiragwto (outsider) theme.
The party suggested that much more than local survival issues captured in the earlier slogan “Ma, Mati, Manush” are at stake this time.
“This election is about protecting the Constitution of the country and as the whole country looks at Bengal, it will be the daughter of Bengal who will lead the fight to protect the state and its culture,” Trinamul secretary-general Partha Chatterjee said at an event where the slogan was launched.